Thinking
Things we've noticed. Stuff we think matters and occasionally an opinion you might not agree with.
Why your brand isn't the problem. Your positioning is.
Most founders, when something isn't working, look at their brand.
Referrals are great. They're also a terrible growth strategy.
"Most of our work comes through referrals."
Why busy isn't the same as growing.
Full diary. Back to back. No time to think. It feels like things are happening, like the business is moving, like you're doing something right.